I have spent the last decade plus calling on all the major decision makers in the food industry and that includes:
Kroger, Safeway, Publix, WholeFoods, UNFI, KeHE, C&S, Aramark, Delaware North, Sysco, US Foods and AWG to mention a few. The brands I have had the pleasure to work with include: Starlite Cuisine. Brew Dr. Kombucha. Arctic Zero, Voss Water, Maxine’s Heavenly and this is just a smidgeon .
My approach is to get more done without making a lot of fuss! I draw on all my experience of working with startups intertwined with my experience of having brands with unlimited budgets and combine the knowledge to create a first in class experience, no matter the size of your brand.
Coming from the startup world, I know what needs to be done and can speed up the process along the way.
I specialize in: Brand Strategy and Positioning, Brand Equity, Trade Spend and Marketing, Digital Marketing and Messaging, Marketing and whatever else needs to get done.
Assess current state of business and plan accordingly.