Creating and Providing Solutions in the CPG Space

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Welcome.

We aren’t your traditional broker and we aren’t your run of the mill Sales Manager either.  We have refined our approach to address the needs of the emerging brand and create solutions for the problems that exist to the new vendor.

FIVE THINGS ALL NEW BRANDS NEED

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There is no exact answer but here are FIVE things all emerging brands MUST and NEED to do if they want to see success!

 

  1. Come to the table READY to play- you need to be a finished good! With competition being as stiff as it is- don’t come with your knickers down by your ankles and needing to be pulled up.  You have to be ready to compete at the national level, even if you are starting locally. 
  2. Have something that you feel proud of and shows your passion. Brands are a dime a dozen- what makes you unique.
  3. Be prepared to spend time and money- Marketing, branding, websites, giveaways,…ALL of it
  4. Dot your I’s and cross your t’s- do all the biz stuff and licenses and permits etc – Make sure you are legit.
  5. Come ready to hustle- Bitchin’ Sauce and Once Upon a Farm both started at the Farmer’s Market- and they are still hustling.

 

Focused on Results

What A to Z Can Do For Your Brand

Strategy

As Brands reorient to adjust to Post Pandemic buying, it is important to be intimately aware of all the "components" facing the manufacturer; it all ties into one's success.

Sales and Marketing

The cost of going to market has to include everything and leave enough for there to be some profit. It is the ultimate balancing act, and at first glance, it looks as though most are doomed to fail.

Goals and Opportunities

Identifying the right opportunities and leveraging relationships and knowledge are the key points in growing a brand. Let me help you do that!

The Old Brokerage Model is Dying

Some of the brands and banners that A to Z has worked with over the years

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Work With Me

Most businesses fail within the first five years.  Follow the path of other emerging brands and learn to use all the channels that are now available 

Amy Kushner is a longtime plant-based startup pro, working with startup brands like Arctic Zero, Maxine’s Heavenly, Starlite Cuisine, as well as several companies that have since been acquired by Nestle as well HABA brands now represented by Unilever. She has worked with all the major distributors and retailers and, has a decade of experience in building brands from the ground up and, has worked in CPG Retail, Foodservice Private label, Web Design, Marketing, Operations, and everything else in between. Currently she is VP of, Sales at Triton Algae Innovations, a leader in the Future Food Tech space that has recently launched the Plant-Based brand “Too Good to Be Foods” which highlights foods that have been enriched with Triton’s patented Hardtii Microalgae Superfood protein.