“So You Think You Can Dance” is what comes to mind when I meet new founders and their products. It takes a lot to bring a product to life and even more to have it become profitable. There is a statistic, and I am paraphrasing, that most new businesses fail within the first five years of launching. There are no guarantees, even with the best product and endless amounts of investment. But there are things you can do to try and avoid the failure trap.
Book some time with me and we can go over some of the strategies that have been successful and point out the things that will bring you one step closer to a successful on shelf product.