The Magic of Consumer Product Goods

The Magic of Consumer Product Goods

Woman with a shopping list at a grocery store

Am I the only one who does not like the dreaded “MCB” charge-back? Or is the “mandatory” OI (Off Invoice) just as intrusive as the “Bridge-Buys” that accompany them? Why is it that everyone has their hand out on the way to the profit zone?

Another way to look at, though, as the ability to partner directly with your retail customer and reward the shopper.

Where the CPG Magic Happens
The Magic of CPG

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