Brand Architecture: The strategy for any product needs to articulate the brand promise, values, personality, and benefits in all context and across all channels. Combining creativity with analytics
Design and Refine
Packaging: Review the current packaging and graphics and determine what improvements, if any, need to be made to deliver on sharpened brand promise. Customer Experience: Refine and cement customer avatars and develop a customer experience strategy for increased customer acquisition and retention.
Marketing Activation Plan: Develop a hands-on marketing plan with a budget to build the brand while leveraging all assets. Plans should include content creation, media considerations, digital, social, in-store POS, and experiential sampling events.
Social and Web
Word Press Web Designs Content, Copy and Email Writing SEO and Targeting Landing Pages and Web Page Touch Ups
Each Client has their own playbook and marketing plan. There is no cookie cutter approach to taking a brand to market, however there are certain things that never change.
The Client is given an over arching strategy that will be a playbook to be used for all purposes and to include but not limited to branding, colors, trade spend, Social policies and statement; all dependent upon the client's needs.